I'm not even using Fruity Pebbles as an insult because I am legitimately talking about the popular breakfast cereal.
Why does this have anything to do with wrestling? Its because WWE have seized the opportunity and entered a partnership with Fruity Pebbles by allowing John Cena to appear on the cereal's box.
Not only that, but there is a competition open to all Fruity Pebbles customers.
Inside one pack, a fan will win autographed Rise Above Hate merchandise, a trip to a WWE Live Event (with priority seating) and a VIP meet-and-greet with the leader of the Cenation himself.
I'm going to guess that this is a prize aimed at younger viewers.
While adults might like the cereal, it is one marketed toward kids. I doubt any young ones will want to follow through with the meet-and-greet if Cena was a bad guy when their time came.
In all honesty, it's not surprising to anyone that the latest WWE story that could have easily led into a Cena heel turn has once again been a false hope.
Last Monday's Raw also pretty much confirmed this as Kane told us all that when we chanted "Cena Sucks" what we truly meant was we sucked.
The worst part of this is that Cena will not come out of this current story any different.
He will spout the same stuff on the mic about how we all have a right to our opinions and should "Rise Above Hate."
He will no doubt crush Kane in a match, destroy all the hard work put into his comeback and then set his sights on The Rock once more.
If WWE are not careful, this could start one of the worst build-ups to WrestleMania in the history of the company.
In a time when they need the buy rates and viewing figures, this could have disastrous consequences.