WWE News: John Cena Reportedly Worth $106 Million in Retail Value in 2011

John Cena is hands down the most controversial wrestler in the WWE. 

Although John Cena has a huge legion of fans and followers, he also has his fair share of haters. In fact, most of the wrestling fans reading this probably don’t like the guy all that much. 

Regardless of how you personally feel about Cena, though, you can’t deny that he is the WWE’s most popular star, the face of professional wrestling and the most important wrestler in the WWE. 

And in 2011, that really showed. 

From SEScoops.com: 

"

ESPN’s financial expert Michele Steele tweeted on Tuesday that John Cena was worth $106 million in retail value to WWE in 2011. 

No further details were given to explain Cena’s direct impact on WWE’s business, but the figure likely includes John Cena merchandise and an estimate of Cena’s impact on PPV buyrates, live event ticket sales and ad revenue from WWE programming featuring Cena. 

"

Although Cena is currently involved in a major storyline with Kane that looks like it could be leading to a substantial gimmick change or even a possible heel turn for “The Champ,” this is exactly why I wouldn’t expect him to do either anytime soon. 

As the report indicates, there is no exact formula to determine what Cena’s “retail value” actually entails, but anytime you see $106 million attached to a WWE superstar, you know that he is raking in some serious dough for the company. 

For those wanting to see Cena move to the dark side sometime in the near future, this news could not have come at a worse time. 

Cena is the WWE’s cash cow at the moment, and you better believe that Vince McMahon and company officials are going to milk everything out of him that they possibly can. For as long as they can. 

Since Cena’s target demographic is women and young children, he will continue to be booked in a way that makes him appeal to the little kiddies and their moms. 

From a business perspective, it just makes too much sense not to do that. 

After all, if you owned a major company and had a surefire way to make money, I doubt you would stop doing whatever it is that is making you successful just because a very vocal minority doesn’t approve of it.

I'm now on Twitter and Formspring, so you can follow me or ask me anything wrestling-related!