College Football: Ranking FBS Athletic Departments by Net Revenue for 2009-10
USA Today's website offers up a fascinating database regarding NCAA athletic programs' revenues and expenditures since the 2004-05 academic year.
The catalog features 99 FBS athletic departments' income and expenses for six academic years, and though 21 members of college football's highest level are not included (most are private universities), the results are truly intriguing.
Beyond the totals for money-in and money-out, the database (which was contrived by USA Today submitting public-records requests to the institutions listed) further breaks each category into an interesting array of line-item sub-categories.
The revenue side includes money generated by ticket sales, student fees, direct institutional support, conference monies and merchandising royalties (and more), while the expenditure side features line-items such as support staff, athletic student aid, travel, recruiting, spirit groups, coaching salaries, etc.
The following slideshow utilizes the data presented within the database to rank the 99 included FBS schools, in terms of athletic department net revenue (operating revenue less operating expenses) for the 2009-10 academic year.
Though it would also be appealing to present a list of who brings in the most money (which is Texas with over $143 million versus Arkansas State who comes in at No. 99 with total revenue of under $10 million), gross income only tells half the story.
In truth, it takes a lot more cash to run the athletic department at Ohio State than it does at Idaho, but you take the discussion to an entirely different plane when you start talking about how much money they clear above expenses (Ohio State came out $434,422 ahead in 2009-10, while Idaho cleared $24,651).
These stats obviously don't tell the whole story, but they sure are food for thought, especially given the current discussions of money-driven realignment.
99. North Texas
1 of 99Gross Operating Revenue
$10,201,988.00
Less Operating Expenses
-$17,105,046.00
Equals Net Revenue
($6,903,058.00)
North Texas' athletic department operated at a loss of nearly seven million dollars during the 2009-10 academic year.
49 percent of their revenue came via student fees.
98. Arkansas State
2 of 99Gross Operating Revenue
$9,478,903.00
Less Operating Expenses
-$13,332,956.00
Equals Net Revenue
($3,854,956.00)
97. UNLV
3 of 99Gross Operating Revenue
$56,496,233.00
Less Operating Expenses
-$59,143,059.00
Equals Net Revenue
($2,646,826.00)
96. Marshall
4 of 99Gross Operating Revenue
$23,067,735.00
Less Operating Expenses
-$25,678,598.00
Equals Net Revenue
($2,610,863.00)
95. Cincinnati
5 of 99Gross Operating Revenue
$40,920,893.00
Less Operating Expenses
-$43,478,383.00
Equals Net Revenue
($2,557,490.00)
32 percent of Cincinnati's revenue came via direct institutional support.
94. New Mexico State
6 of 99Gross Operating Revenue
$25,433,613.00
Less Operating Expenses
-$26,994,899.00
Equals Net Revenue
($1,561,286.00)
93. Arizona State
7 of 99Gross Operating Revenue
$56,505,165.00
Less Operating Expenses
-$57,905,546.00
Equals Net Revenue
($1,400,381.00)
92. Utah
8 of 99Gross Operating Revenue
$30,882,390.00
Less Operating Expenses
-$31,742,827.00
Equals Net Revenue
($860,437.00)
91. Nevada
9 of 99Gross Operating Revenue
$23,157,140.00
Less Operating Expenses
-$23,988,811.00
Equals Net Revenue
($831,671.00)
90. Florida State
10 of 99Gross Operating Revenue
$74,402,269.00
Less Operating Expenses
-$75,209,181.00
Equals Net Revenue
($806,912.00)
31 percent of Florida State's revenue in 2009-10 came via contributions ($23 million).
89. Missouri
11 of 99Gross Operating Revenue
$61,052,303.00
Less Operating Expenses
-$61,766,109.00
Equals Net Revenue
($713,806.00)
33 percent of Missouri's revenue in 2009-10 came via ticket sales ($20 million).
88. FIU
12 of 99Gross Operating Revenue
$22,004,418.00
Less Operating Expenses
-$22,509,591.00
Equals Net Revenue
($505,173.00)
71 percent of FlU's revenue in 2009-10 came via student fees ($15.5 million).
87. San Jose State
13 of 99Gross Operating Revenue
$20,333,059.00
Less Operating Expenses
-$20,785,707.00
Equals Net Revenue
($452,648.00)
86. Utah State
14 of 99Gross Operating Revenue
$19,201,898.00
Less Operating Expenses
-$19,344,112.00
Equals Net Revenue
($142,214.00)
35 percent of Utah State's revenue in 2009-10 came via direct institutional support ($6.7 million).
85. Air Force
15 of 99Gross Operating Revenue
$34,951,251.00
Less Operating Expenses
-$35,081,470.00
Equals Net Revenue
($130,219.00)
63 percent of Air Force's revenue in 2009-10 came via direct government support ($22 million).
84. Louisiana-Lafayette
16 of 99Gross Operating Revenue
$12,280,070.00
Less Operating Expenses
-$12,357,621.00
Equals Net Revenue
($77,551.00)
53 percent of ULL's revenue in 2009-10 came via direct institutional support ($6.5 million).
83. Toledo
17 of 99Gross Operating Revenue
$19,966,412.00
Less Operating Expenses
-$20,021,956.00
Equals Net Revenue
($55,544.00)
49 percent of Toledo's revenue in 2009-10 came via student fees ($9.8 million).
82. San Diego State
18 of 99Gross Operating Revenue
$32,582,576.00
Less Operating Expenses
-$32,629,652.00
Equals Net Revenue
($47,076.00)
81. Fresno State
19 of 99Gross Operating Revenue
$26,648,661.00
Less Operating Expenses
-$26,690,524.00
Equals Net Revenue
($41,863.00)
80. New Mexico
20 of 99Gross Operating Revenue
$37,330,784.00
Less Operating Expenses
-$37,331,322.00
Equals Net Revenue
($538.00)
79. Western Kentucky
21 of 99Gross Operating Revenue
$23,243,348.00
Less Operating Expenses
-$23,243,348.00
Equals Net Revenue
$0.00
Western Kentucky is the first of 11 athletic programs that reported exactly equal amounts of revenue and expenses for the 2009-10 academic year.
78. UCLA
22 of 99Gross Operating Revenue
$61,875,531.00
Less Operating Expenses
-$61,875,531.00
Equals Net Revenue
$0.00
77. Troy
23 of 99Gross Operating Revenue
$15,783,593.00
Less Operating Expenses
-$15,783,593.00
Equals Net Revenue
$0.00
50 percent of Troy's revenue from the 2009-10 academic year came via direct institutional support ($7.7 million).
76. Rutgers
24 of 99Gross Operating Revenue
$64,203,255.00
Less Operating Expenses
-$64,203,255.00
Equals Net Revenue
$0.00
75. Ole Miss
25 of 99Gross Operating Revenue
$45,737,904.00
Less Operating Expenses
-$45,737,904.00
Equals Net Revenue
$0.00
43 percent of Ole Miss' revenue from the 2009-10 academic year came via NCAA/conference distributions, including all tournament revenues ($19.8 million).
74. Minnesota
26 of 99Gross Operating Revenue
$78,706,900.00
Less Operating Expenses
-$78.706,000.00
Equals Net Revenue
$0.00
73. Middle Tennessee State
27 of 99Gross Operating Revenue
$20,800,017.00
Less Operating Expenses
-$20,800,17.00
Equals Net Revenue
$0.00
72. Memphis
28 of 99Gross Operating Revenue
$39,520,842.00
Less Operating Expenses
-$39,520,842.00
Equals Net Revenue
$0.00
71. Maryland
29 of 99Gross Operating Revenue
$54,661,992.00
Less Operating Expenses
-$54,661,992.00
Equals Net Revenue
$0.00
70. Kent State
30 of 99Gross Operating Revenue
$19,446,680.00
Less Operating Expenses
-$19,446,680.00
Equals Net Revenue
$0.00
54 percent of Kent State's revenue from the 2009-10 academic year came via student fees ($10.5 million).
69. Houston
31 of 99Gross Operating Revenue
$33,034,483.00
Less Operating Expenses
-$33,034,483.00
Equals Net Revenue
$0.00
68. California
32 of 99Gross Operating Revenue
$69,345,931.00
Less Operating Expenses
-$69,345,912.00
Equals Net Revenue
$19.00
Cal is the first of 68 institutions to show an athletics department profit for the 2009-10 academic year.
67. Idaho
33 of 99Gross Operating Revenue
$15,683,183.00
Less Operating Expenses
-$15,658,532.00
Equals Net Revenue
$24,651.00
66. Louisiana-Monroe
34 of 99Gross Operating Revenue
$10,752,992.00
Less Operating Expenses
-$10,700,417.00
Equals Net Revenue
$52,575.00
65. UTEP
35 of 99Gross Operating Revenue
$26,694,008.00
Less Operating Expenses
-$26,614,312.00
Equals Net Revenue
$79,696.00
64. Southern Mississippi
36 of 99Gross Operating Revenue
$19,731,333.00
Less Operating Expenses
-$19,641,550.00
Equals Net Revenue
$89,783.00
63. USF
37 of 99Gross Operating Revenue
$39,190,939.00
Less Operating Expenses
-$39,088,660.00
Equals Net Revenue
$102,279.00
62. Louisiana Tech
38 of 99Gross Operating Revenue
$16,587,40.00
Less Operating Expenses
-$16,481,887.00
Equals Net Revenue
$105,653.00
40 percent of LA Tech's revenue from the 2009-10 academic year came via direct institutional support ($6.6 million).
61. Connecticut
39 of 99Gross Operating Revenue
$58,505,719.00
Less Operating Expenses
-$58,379,090.00
Equals Net Revenue
$126,629.00
60. Georgia Tech
40 of 99Gross Operating Revenue
$55,359,742.00
Less Operating Expenses
-$55,221,082.00
Equals Net Revenue
$138,660.00
59. North Carolina
41 of 99Gross Operating Revenue
$72,825,407.00
Less Operating Expenses
-$72,685,335.00
Equals Net Revenue
$140,072.00
32 percent of North Carolina's revenue from the 2009-10 academic year came via ticket sales ($23.2 million).
58. Iowa State
42 of 99Gross Operating Revenue
$46,871,554.00
Less Operating Expenses
-$46,656,014.00
Equals Net Revenue
$215,540.00
28 percent of Iowa State's revenue from the 2009-10 academic year came via contributions ($13 million).
57. Boise State
43 of 99Gross Operating Revenue
$36,932,392.00
Less Operating Expenses
-$36,655,700.00
Equals Net Revenue
$276,692,00
56. Northern Illinois
44 of 99Gross Operating Revenue
$22,210,800.00
Less Operating Expenses
-$21,899,024.00
Equals Net Revenue
$317,776.00
37 percent of Northern Illinois' revenue from the 2009-10 academic year came via student fees ($8.3 million).
55. Miami OH
45 of 99Gross Operating Revenue
$25,996,018.00
Less Operating Expenses
-$25,604,474.00
Equals Net Revenue
$391,544.00
53 percent of Miami of Ohio's revenue from the 2009-10 academic year came via student fees ($13.7 million).
54. UAB
46 of 99Gross Operating Revenue
$24,273,967.00
Less Operating Expenses
-$23,869,180.00
Equals Net Revenue
$404,787.00
43 percent of UAB's revenue from the 2009-10 academic year came via direct institutional support ($10.5 million).
53. Ohio State
47 of 99Gross Operating Revenue
$123,174,176.00
Less Operating Expenses
-$122,739,754.00
Equals Net Revenue
$434,422.00
32 percent of Ohio State's revenue from the 2009-10 academic year came via ticket sales ($39.5 million).
52. Wyoming
48 of 99Gross Operating Revenue
$26,979,594.00
Less Operating Expenses
-$26,524,851.00
Equals Net Revenue
$454,743.00
45 percent of Wyoming's revenue from the 2009-10 academic year came via contributions ($45 million).
51. Western Michigan
49 of 99Gross Operating Revenue
$23,761,393.00
Less Operating Expenses
-$23,233,399.00
Equals Net Revenue
$527,994.00
58 percent of Western Michigan's revenue from the 2009-10 academic year came via direct institutional support ($13.8 million).
50. Central Michigan
50 of 99Gross Operating Revenue
$24,703,101.00
Less Operating Expenses
-$24,104,399.00
Equals Net Revenue
$598,402.00
66 percent of Central Michigan's revenue from the 2009-10 academic year came via direct institutional support ($16.4 million).
49. Kentucky
51 of 99Gross Operating Revenue
$79,700,856.00
Less Operating Expenses
-$79,002,986.00
Equals Net Revenue
$697,870.00
34 percent of Kentucky's revenue from the 2009-10 academic year came via ticket sales ($27.2 million).
48. Clemson
52 of 99Gross Operating Revenue
$57,562,999.00
Less Operating Expenses
-$56,780,518.00
Equals Net Revenue
$782,481.00
34 percent of Clemson's revenue from the 2009-10 academic year came via ticket sales ($19.8 million).
47. UCF
53 of 99Gross Operating Revenue
$40,063,558.00
Less Operating Expenses
-$39,280,770
Equals Net Revenue
$782,783.00
43 percent of UCF's revenue from the 2009-10 academic year came via student fees ($17.4 million).
46. Colorado
54 of 99Gross Operating Revenue
$49,521,517.00
Less Operating Expenses
-$48,590,915.00
Equals Net Revenue
$930,602.00
45. Bowling Green
55 of 99Gross Operating Revenue
$18,850,778.00
Less Operating Expenses
-$17,850,240.00
Equals Net Revenue
$1,000,538.00
50 percent of Bowling Green's revenue from the 2009-10 academic year came via student fees ($9.4 million).
44. Ohio
56 of 99Gross Operating Revenue
$23,905,953.00
Less Operating Expenses
-$22,875,238.00
Equals Net Revenue
$1,030,715.00
69 percent of Ohio's revenue from the 2009-10 academic year came via student fees ($16.4 million).
43. FAU
57 of 99Gross Operating Revenue
$16,284,618.00
Less Operating Expenses
-$15,208,667.00
Equals Net Revenue
$1,075,951.00
54 percent of FAU's revenue from the 2009-10 academic year came via student fees ($8.8 million).
42. Colorado State
58 of 99Gross Operating Revenue
$26,552,383.00
Less Operating Expenses
-$25,355,036.00
Equals Net Revenue
$1,197,347.00
41. Arizona
59 of 99Gross Operating Revenue
$58,118,950.00
Less Operating Expenses
-$56,919,148.00
Equals Net Revenue
$1,199,802.00
40. Hawaii
60 of 99Gross Operating Revenue
$36,239,991.00
Less Operating Expenses
-$34,946,092.00
Equals Net Revenue
$1,293,899.00
39. Washington State
61 of 99Gross Operating Revenue
$39,352,096.00
Less Operating Expenses
-$38,045,842.00
Equals Net Revenue
$1,306,254.00
38. Kansas
62 of 99Gross Operating Revenue
$70,548,520.00
Less Operating Expenses
-$69,241,375.00
Equals Net Revenue
$1,307,145.00
37. South Carolina
63 of 99Gross Operating Revenue
$79,879,193.00
Less Operating Expenses
-$78,295,030.00
Equals Net Revenue
$1,584,163.00
36. Eastern Michigan
64 of 99Gross Operating Revenue
$26,270,721.00
Less Operating Expenses
-$24,635,531.00
Equals Net Revenue
$1,635,190.00
58 percent of Eastern Michigan's revenue from the 2009-10 academic year came via direct institutional support ($15.3 million).
35. Auburn
65 of 99Gross Operating Revenue
$92,611,558.00
Less Operating Expenses
-$90,908,902.00
Equals Net Revenue
$1,702,656.00
34. Nebraska
66 of 99Gross Operating Revenue
$73,483,733.00
Less Operating Expenses
-$71,783,068.00
Equals Net Revenue
$1,745,665.00
42 percent of Nebraska's revenue from the 2009-10 academic year came via ticket sales ($31.5 million).
33. East Carolina
67 of 99Gross Operating Revenue
$32,280,456.00
Less Operating Expenses
-$30,473,691.00
Equals Net Revenue
$1,806,765.00
32. Mississippi State
68 of 99Gross Operating Revenue
$38,127,591.00
Less Operating Expenses
-$36,265,186.00
Equals Net Revenue
$1,862,405.00
48 percent of Mississippi State's revenue from the 2009-10 academic year came via NCAA/conference distributions, including all tournament revenues ($18.2 million).
31. Louisville
69 of 99Gross Operating Revenue
$63,487,395.00
Less Operating Expenses
-$61,257,743.00
Equals Net Revenue
$2,229,652.00
30. Washington
70 of 99Gross Operating Revenue
$64,034,410.00
Less Operating Expenses
-$61,640,598.00
Equals Net Revenue
$2,393,812.00
29. Texas Tech
71 of 99Gross Operating Revenue
$61,974,623.00
Less Operating Expenses
-$59,341,489.00
Equals Net Revenue
$2,633,134.00
38 percent of Texas Tech's revenue from the 2009-10 academic year came via contributions ($23.6 million).
28. Ball State
72 of 99Gross Operating Revenue
$20,132,632.00
Less Operating Expenses
-$17,347,944.00
Equals Net Revenue
$2,784,688.00
45 percent of Ball State's revenue from the 2009-10 academic year came via student fees ($9.2 million).
27. Oregon State
73 of 99Gross Operating Revenue
$55,613,345.00
Less Operating Expenses
-$52,669,946.00
Equals Net Revenue
$2,943,399.00
26. Illinois
74 of 99Gross Operating Revenue
$75,189,489.00
Less Operating Expenses
-$71,957,222.00
Equals Net Revenue
$3,232,267.00
25. Purdue
75 of 99Gross Operating Revenue
$61,653,561.00
Less Operating Expenses
-$58,365,143.00
Equals Net Revenue
$3,288,418.00
24. Indiana
76 of 99Gross Operating Revenue
$69,287,811.00
Less Operating Expenses
-$65,796,415.00
Equals Net Revenue
$3,491,396.00
23. NC State
77 of 99Gross Operating Revenue
$49,459,002.00
Less Operating Expenses
-$45,880,314.00
Equals Net Revenue
$3,578,688.00
37 percent of NC State's revenue from the 2009-10 academic year came via ticket sales ($18.3 million).
22. Wisconsin
78 of 99Gross Operating Revenue
$96,038,912.00
Less Operating Expenses
-$93,259,330.00
Equals Net Revenue
$3,779,582.00
21. Army
79 of 99Gross Operating Revenue
$29,664,348.00
Less Operating Expenses
-$25,784,801.00
Equals Net Revenue
$3,879,547.00
33 percent of Army's revenue from the 2009-10 academic year came via direct state or other government support ($10 million).
20. Tennessee
80 of 99Gross Operating Revenue
$115,729,599.00
Less Operating Expenses
-$111,670,619.00
Equals Net Revenue
$4,058,980.00
19. Michigan State
81 of 99Gross Operating Revenue
$83,545,892.00
Less Operating Expenses
-$78,162,447.00
Equals Net Revenue
$5,383,445.00
18. West Virginia
82 of 99Gross Operating Revenue
$62,030,104.00
Less Operating Expenses
-$56,607,917.00
Equals Net Revenue
$5,422,187.00
17. Arkansas
83 of 99Gross Operating Revenue
$78,072,620.00
Less Operating Expenses
-$71,801,905.00
Equals Net Revenue
$6,270,715.00
42 percent of Arkansas' revenue from the 2009-10 academic year came via ticket sales ($32.8 million).
16. Texas A&M
84 of 99Gross Operating Revenue
$82,744,133.00
Less Operating Expenses
-$75,941,926.00
Equals Net Revenue
$6,832,207.00
39 percent of Texas A&M's revenue from the 2009-10 academic year came via ticket sales ($32.4 million).
15. Virginia Tech
85 of 99Gross Operating Revenue
$63,313,464.00
Less Operating Expenses
-$55,783,633.00
Equals Net Revenue
$7,874,831.00
14. Buffalo
86 of 99Gross Operating Revenue
$25,385,009.00
Less Operating Expenses
-$16,973,585.00
Equals Net Revenue
$8,411,424.00
39 percent of Buffalo's revenue from the 2009-10 academic year came via direct institutional support ($10 million).
13. LSU
87 of 99Gross Operating Revenue
$111,030,795.00
Less Operating Expenses
-$102,326,769.00
Equals Net Revenue
$8,704,026.00
34 percent of LSU's revenue from the 2009-10 academic year came via contributions ($38.2 million).
12. Oklahoma
88 of 99Gross Operating Revenue
$98,512,827.00
Less Operating Expenses
-$87,678,199.00
Equals Net Revenue
$10,834,628.00
35 percent of Oklahoma's revenue from the 2009-10 academic year came via ticket sales ($38.4 million).
11. Virginia
89 of 99Gross Operating Revenue
$81,841,633.00
Less Operating Expenses
-$70,870,412.00
Equals Net Revenue
$10,971,221.00
41 percent of Virginia's revenue from the 2009-10 academic year came via contributions ($33.9 million).
10. Kansas State
90 of 99Gross Operating Revenue
$53,436,790.00
Less Operating Expenses
-$42,337,682.00
Equals Net Revenue
$11,099,108.00
30 percent of Kansas State's revenue from the 2009-10 academic year came via contributions ($16.3 million).
9. Florida
91 of 99Gross Operating Revenue
$117,104,407.00
Less Operating Expenses
-$105,824,376.00
Equals Net Revenue
$11,280,031.00
33 percent of Florida's revenue from the 2009-10 academic year came via contributions ($39.3 million).
8. Georgia
92 of 99Gross Operating Revenue
$89,735,934.00
Less Operating Expenses
-$77,250,831.00
Equals Net Revenue
$12,485,103.00
30 percent of Georgia's revenue from the 2009-10 academic year came via contributions ($27.3 million).
7. Texas
93 of 99Gross Operating Revenue
$143,555,354.00
Less Operating Expenses
-$130.436,534.00
Net Revenue
$13,118,820.00
39 percent of Texas' revenue from the 2009-10 academic year came via ticket sales ($56.7 million).
6. Iowa
94 of 99Gross Operating Revenue
$88,735,093.00
Less Operating Expenses
-$74,438,196.00
Equals Net Revenue
$14,296,807.00
30 percent of Iowa's revenue from the 2009-10 academic year came via contributions ($26.7 million).
5. Michigan
95 of 99Gross Operating Revenue
$106,874,031.00
Less Operating Expenses
-$89,133,850.00
Equals Net Revenue
$17,740,181.00
39 percent of Michigan's revenue from the 2009-10 academic year came via ticket sales ($41.7 million).
4. Penn State
96 of 99Gross Operating Revenue
$106,614,724.00
Less Operating Expenses
-$88,041,921.00
Equals Net Revenue
$18,572,803.00
39 percent of Penn State's revenue from the 2009-10 academic year came via ticket sales ($41.8 million).
3. Oklahoma State
97 of 99Gross Operating Revenue
$106,362,128.00
Less Operating Expenses
-$83,748,207.00
Equals Net Revenue
$22,613,921.00
48 percent of Oklahoma State's revenue from the 2009-10 academic year came via contributions ($51.8 million).
2. Alabama
98 of 99Gross Operating Revenue
$130,542,153.00
Less Operating Expenses
-$98,961,214.00
Equals Net Revenue
$31,580,939.00
1. Oregon
99 of 99Gross Operating Revenue
$122,394,483.00
Less Operating Expenses
-$77,856,232.00
Equals Net Revenue
$44,538,251.00
60 percent of Oregon's revenue from the 2009-10 academic year came via contributions ($73.8 million).
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