Former Texas A&M quarterback and Heisman Trophy winner Johnny Manziel could potentially be the No. 1 overall pick in the 2014 NFL draft come May 8. But for now, the 21-year-old superstar is focused on building his brand.
According to ESPN sports business reporter Darren Rovell, Manziel has filed for several trademarks in addition to the "Johnny Football" nickname, including "The House That Johnny Built."
On Wednesday, TMZ Sports reported that Manziel filed documents with the United States Patent and Trademark Office in an effort to secure the rights to multiple modifications of his name and number. Some of them include "JFF," "JMAN," "JMAN 2" and "ManzIIel."
According to TMZ, who obtained Manziel's application, the polarizing signal-caller intends to use the different monikers for athletic apparel, sleepwear and gloves, among other products.
TMZ and Rovell both report that Manziel is currently facing opposition in his fight to claim the rights to "Johnny Football." According to Rovell, Fitch Estates Sales, a company owned by the family of Manziel's friend Nathan Fitch, was the first to apply for the trademark back in December.
The family's attorney, Gerald Fowler, states that Fitch and Manziel were expected to pursue and capitalize on the "Johnny Football" trademark together. "My guess is that there was a lack of communication here," Fowler said.
Although the status is still pending, it's likely that Manziel will win out. As Rovell points out, trademarks referring to a living person typically require approval by that individual.
Regardless of whether Manziel is successful in his trademark pursuit, his latest business venture is sure to create a stir among NFL experts and analysts who have spent countless hours discussing his work ethic and dedication to football.
Even Minnesota Vikings head coach Mike Zimmer, who holds the No. 8 overall pick in the draft, has chimed in on the subject.
Of course, we won't know the full effects of Manziel's off-the-field behavior and activities on his overall stock until draft day. But while it's difficult to blame Manziel for trying to cash in on his fame and success, there are some who will attempt to prove a correlation between Manziel's business savvy and his passion for football.
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