There is a reason why the word "hype" is often used in a negative context. The Wisconsin Badgers felt the full measure of that word against the Michigan State Spartans.
As Spartans' QB Kirk Cousins' Hail Mary was seemingly answered by the play's namesake herself, most fans saw a special season spiral into the abyss.
Regardless, the Sunday morning after your team ends up on the wrong side of the score is usually met with a cruel disdain for the world and a complete avoidance of anything merely mentioning the word "football."
The world seems grey. Food loses taste, and beer is flatter.
But, there are certain cures to all the ailments a loss can conjure.