Nike and Oregon are almost one at this point
Phil Knight has given money to build buildings and then opened up the Nike floodgates for the athletic-wear manufacturers' resources. Nike gets to use Oregon Athletics as a testing ground for all potentially new products. Apparel we see as common place on Oregon players isn't always something you can find at your local Footlocker or even online at Nike.com. Feedback on the equipment is essential for the new equipment Nike wants to put out.
On the other side, the University gets tons of free gear for the athletes. You might notice some interesting perks for the players, like sweats with the player's name and number on them in an array of colors.
Oddly enough, it's like the player joined the army when they join Oregon.
Young athletes are taken with all the clothing and gear. Oregon and Nike took the crazy uniforms with all the odd combinations and turned it into a brand. You can ask anyone about the University of Oregon and probably the first two things you will here is 'Nike' and 'The team with the crazy uniforms'. Whether you do or don't like the uniforms, you have to admit that word spread fast. These days, the 15-18-year-old audience likes the flash of the uniforms.