Oklahoma should start its own TV network, the Heartland Network, to neutralize any advantage Texas gains from the Longhorn Network.
The Big 12 conference is close to implosion since Texas revealed the details of the Longhorn Network. The other schools are justifiably concerned about the increased power Texas will have over the conference.
Oklahoma has the most to lose because they are the only school in the Big 12 that can successfully compete with Texas for recruits on a regular basis. The biggest issue is the recruiting advantage Texas will get when ESPN pushes the NCAA to allow showing high school games.
Oklahoma should fight Texas directly by launching its own TV network, the Heartland Network.
The biggest obstacle for the Sooners is demographics; there are simply not enough people in the state to get the same type of contract that Texas got from ESPN.
Oklahoma can get around this by finding other schools in similar situations and forming an alliance with multiple schools.
A rival network will allow the Sooners to neutralize the advantages Texas will gain from its network.
Here are the options for Oklahoma regarding its television rights. Leave your comments below on what you think the best option for the Sooners is.