Today, the University of Georgia unveiled the Nike Pro Combat uniforms that they will wear on opening day, September 3, against Boise State in the Georgia Dome.
When fans heard roughly a month ago that the team had worked with Nike to design new threads, most were very excited. Georgia doesn't wear a variety of uniform combinations and most uniform changes are met with criticism, but the concept of a special one-game uniform excited many.
The product has most fans reeling, however, and there have already been demands that the new set gets trashed before game day.
That would not be fair to the players and seeing the team play in something different will be fun, but here are some reasons why the new uniform set is a disaster.
(If you want a look at the uniforms, visit georgiadogs.com or visit their facebook page)
What in the world is going on here? Georgia actually wore silver helmets in the past, so the move to a silver helmet is justified. In fact, many were urging for the team to wear silver helmets with black face masks. Well, Nike kind of pulled that off.
But for some odd reason, they felt the helmet would not be complete without a big red chunk on the face mask, and a huge, fat, red stripe on the helmet. It looks like it's supposed to represent the players getting hit so hard they bleed down the front of their face. There is nothing intimidating about the design and a plain silver helmet with the "G" logo would have been perfect.
It's like Nike had always wanted to have a two tone face mask, so they just threw it on there for no reason.
This is where things get worse. Nothing could be more generic. The only design elements are the fly wire collar and the black sleeves. The coloring of the black sleeves is the laziest move they could have done. Where are the silver and black stripes? Georgia actually has a rich history of different design elements and many assumed the uniform would somehow incorporate the silver-red-white-black-silver stripe (seen on the regular pants) into the totality of the design. The basketball team has successfully done the same thing.
But this jersey speaks not to Georgia's tradition. The collar is even worse. What you have there is Nike's fly wire technology, which is cool, but it should not be highlighted. It's an aesthetically displeasing mechanism, not a uniform enhancing design element and therefore it should blend in.
In other words, it should have been colored red. Instead, Nike colored it black to say, "Hey, look at our cool collar technology. Don't worry how bad it looks, we're coloring it in so you notice."
What else is there to say? They are completely plain red pants. Apparently, the designing of a two-tone facemask and the coloration of the fly wire design was so exhausting for the design team that they just gave up when they got to the pants. Where's the black and silver stripes here? So much could have been done and yet nothing was done here. Just awful.
Here's the worst part. According to Nike, the red and black, "represents their ruthless style of play."
What? No. Red and Black represent Georgia. The fact Nike claims our colors represent something is sad. It's like they were reaching at straws to find something to say. But, it gets worse.
"And the silver is a nod to their last national championship season."
Silver helmet? 1980? No, Georgia wore red helmets, red jerseys and silver britches. In fact, red pants could have been claimed "a nod to the national championship season," but somehow that flew completely over Nike's head.
It's obvious that Nike took zero interest in the design here. Not only is the uniform generic and uninspiring, but the claims made to back up the "design" are also completely aimless and wrongly represent the school's tradition.
It's a slap in the face of Georgia football that Nike would justify such a design. It's also equally baffling that Mark Richt signed off on these threads.
I will give the benefit to the players. If they like the uniform, then by all means, let them wear it. Game day will still be incredible and Georgia's pushing to "Spread the Red," meaning all fans will be encouraged to stay our of their white, gray and black clothing and don red when they enter the Georgia Dome for the Chik-fil-A Kickoff Game.
But, there is no doubt this uniform unveil proves how much of a joke Nike has become. Their justifications for their designing style are hilarity.