Oklahoma Sooner QB Landry Jones should be considered the Heisman front runner.
Many pundits project Andrew Luck as the preseason Heisman leader, as a 2010 finalist and projected first QB selected for the 2012 NFL Draft.
It's possible Luck is the best overall player right now.
However, the modern Heisman race isn't always about the best player. It's lately much more about the best team, and how much a player contributes to a championship season.
When you consider the two players objectively, it is clear that Landry Jones is in a much better position than Andrew Luck in the race to win the Heisman, and should be the preseason Heisman favorite.