Georgia Tech Receives New Jerseys for 2011: How They Stack Up Against the Past

« Prev
1 of 16
Next »
Use your ← → (arrow) keys to browse the slideshow
Georgia Tech Receives New Jerseys for 2011: How They Stack Up Against the Past
Doug Pensinger/Getty Images

Evident from a photo on the Georgia Tech athletics website, the Yellow Jackets football team will receive new uniforms for the fourth straight year in a row.

Since the athletic teams at Georgia Tech began receiving exclusive outfitting from Russell in 2008, the team has become Russell's primary "guinea pig," similar to Oregon's relationship with Nike and Maryland's relationship with Under Armor.

The possible new 2011 jerseys were worn by teammates Logan Walls and Roddy Jones during the ACC Kickoff event.

All 12 ACC teams were represented by two players, each wearing team jerseys. Players for Maryland and North Carolina State, which both have new uniforms slated to be unveiled as well, wore their 2010 uniforms.

But, Walls and Jones were pictured in white jerseys with gold numbers, with the jersey style being identical to the 2008-2009 sets.

If these in fact are the Yellow Jacket's latest aesthetic curveball, it will be the fifth major change in uniform design since 2008.

Tech has also not worn gold numerals since the 2002 season. The Jackets have a convoluted uniform past since the turn of the century and have become one of the most intriguing teams to follow in terms of branding based on their loosely executed identity.

From failing to find a good shade of gold to juggling concepts of white helmets (throwback) and blue jerseys (tribute to the 1990 national champion squad), Georgia Tech's true look has been in a state of change.

So, I'm here to break it all down and give insight on what direction is best for the team's brand.

Begin Slideshow »
Load More Stories

Follow Georgia Tech Football from B/R on Facebook

Follow Georgia Tech Football from B/R on Facebook and get the latest updates straight to your newsfeed!

Out of Bounds

Georgia Tech Football

Subscribe Now

We will never share your email address

Thanks for signing up.