What's in a name?
Like Juliet's proverbial rose, there are many prominent programs across the country that forever retain their aura regardless of their on-field quality.
For a sport so rooted and celebratory of its rich tradition, this does have benefits.
After all, regardless if they happen to be any good, a game against Notre Dame is something special for a team, because they are the Notre Dame of college football lore.
While this certainly helps sell tickets, boost television ratings and comfort the alumni base, it can't offset the simple truth that when the whistle blows and the standings are calculated, it's winning and winning alone that matter.
Obviously, no team can stay on top forever. At any given time due to the cyclical nature of the sport, many major programs are in various states of rebuilding to regain their former glory.
Here are 20 teams whose schedules will benefit from this effect on their opponents, as the 12 names on their schedules have much greater clout on paper than on grass.