Andrew Luck, LaMichael James, Kellen Moore and Landry Jones.
These are all names that have grown to be synonymous with the Heisman Trophy, as the widespread expectation is that one of these four guys will take home college football's most coveted individual prize in 2011.
But as we learned last season with Cam Newton, there's always the chance that a player comes from the depths of the unknown to take college football by storm.
Whether he's just flown under-the-radar or has never been given a chance, he'll go from having no one know his name to having an entire stadium chanting it.
Here are 10 college football players you may not know much about now but could be called a Heisman Trophy candidate come this season.