Bowl season has a different significance for every team.
For some, it's a chance to redeem a disappointing season. For others it's a chance to get a program back on track.
Coaches' jobs can depend on them and players' draft statuses can be affected.
Many football fans argue that there are too many bowls and that nobody really cares about the Beef 'O' Brady's Bowl or the San Diego County Credit Union Poinsettia Bowl.
However, Louisville, Southern Mississippi, Nebraska, and Washington would probably beg to differ.
Significance is all relative. And as Iowa coach Kirk Ferentz likes to say, there's no such thing as a bad bowl game.
Let's take a look at the 10 teams that are most in need of a win this bowl season.