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20 Most Out-Of-Place Sponsors For Bowl Games

Trae ThompsonSenior Analyst IJune 14, 2016

20 Most Out-Of-Place Sponsors For Bowl Games

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    Harry How/Getty Images

    Bowl season is looming, which means college football fans are about to be flooded with advertisements by countless sponsors.

    There have been numerous companies come and go as sponsors for various games over the years, some of them well known and others unheard of. Changes have even occurred on a yearly basis in some cases, and fans then turn around to discover even more bowl games are being added. That's happened this year with the addition of the Pinstripe Bowl at Yankee Stadium and TicketCity Bowl in Dallas.

    Long before both those originated, Sega Sports, Thrifty Car Rentals and Sea World had been major bowl sponsors. Sega, of course, is now out of the picture in the video game world, which is dominated by Sony and Nintendo.

    It brings up the question, though: What are the most out-of-place sponsors? There are plenty of good ones, but these 20 stand out:

20. AT&T

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    Darren Carroll/Getty Images

    Yes, the phone giant still sponsors the Cotton Bowl, which has moved to Cowboys Stadium in Arlington, Texas. But with all the publicity it will get, isn't it out of place since most of the fans there that day probably won't get a signal?

19. Diamond Walnut

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    Raise your hand if you and your friends have ever made a mad dash for walnuts before a bowl game. Exactly. The company did once sponsor what is now the Kraft Foods Fight Hunger Bowl, which is played at AT&T Park in San Francisco.

18. Mastercard and Discover

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    Definitely out of place now in a country where eight million Americans have stopped using credit cards this year.

17. New Era

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    Sure, Nike, Reebok, Adidas have all had major commercial success, but do you really think a hat company belongs sponsoring a bowl game? Seems like a stretch, but that will be happening with this year's innaugural Pinstripe Bowl at Yankee Stadium.

16. New Zealand

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    Cameron Spencer/Getty Images

    Yep, New Zealand was supposed to be the site of the Haka Bowl, but the NCAA wised up and nixed this idea back in 1996. Wise move.


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    The company used to sponsor what's now the Texas Bowl, which is held at Reliant Stadium. A weird match, considering Texans are extremely serious when it comes to watching football. And not deciding about what great loveseat to purchase.

14. Sea World

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    The amusement park sponsored the Holiday Bowl, but a little out of place considering you usually don't get visitors until late spring and into the summer.

13. Gaylord Hotels

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    Great hotels, yes. But a national chain? Not exactly. There are only four of these luxury hotels located in the United States. Didn't stop them, though, from sponsoring the Music City Bowl.

12. ESPN

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    Definitely out of place for a supposed sports news network to sponsor games.

11. Brut

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    A cologne company sponsoring the Sun Bowl. In El Paso. Does that really fit?

10. Roady's Truck Stops

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    The former Humanitarian Bowl sponsor seems out of place because most of America likely isn't going to really be interested in visiting truck stops.

9. Sega Sports

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    Just really seems out of place now that Sony and Nintendo are the kings of the video game world. But Sega once was a sponsor for the Las Vegas Bowl.

8. Advocare V100

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    Say what? Exactly. They're a "direct selling company" and just the latest sponsor for the Independence Bowl.

7. Will Rogers

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    It made sense to name a bowl after the American legend since it did take place in his native Oklahoma. But it lasted just one year, 1947, and was over. Out of place, simply because you don't have many games honoring the deceased.

6. Poulan/Weedeater

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    Perhaps the most bizarre sponsor ever, and another company that sponsored the Independence Bowl in Shreveport, La.


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    Robert Laberge/Getty Images

    Do you think the website will keep showing its racy ads during its bowl game? Could potentially backfire on them.

4. Little Cesars

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    Out of place because you didn't need any further reminders about their place in society. They used to be iants in the pizza world, and their commercials were hilarious too.

3. Beef O'Bradys

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    The chain has been opened since 1985 and has over 240 stores. But is America as familiar with this restaurant chain as say, oh, I don't know, Buffalo Wild Wings?

2. Cigar Bowl

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    Warren Little/Getty Images

    Another defunct bowl, it took place in Tampa from 1947 to 1956. If you've ever enjoyed a good cigar, you know the quality is wide-ranging. Fresh, hand-rolled cigars are the best. Of course, a bowl like that wouldn't fly today in today's PC culture.

1. Bacardi Bowl

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    Mark Renders/Getty Images

    The bowl actually did exist and was played in Havana, Cuba. Did fans get free drinks and Coke too? Again, another bowl that wouldn't fly today.

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