Week 3 is now in the books, and as always there were winners and losers.
We can sum up the winners all right here:
'Bama is still tops, while Ohio State, Boise, TCU among others are still rolling.
Mark Ingram can still run the ball with authority, and the Gators can still find ways to win games.
But this week the losers, whether team or individual, seem like a more appealing subject.
This piece takes a look at the teams that lost big on Saturday, and the players who may have lost even more.
When #9 Iowa traveled to Tucson to take on #24 Arizona many expected the Iowa defense to rise to the occasion and stifle an often inconsistent 'Zona attack.
It was a tale of two halves as Arizona appeared to be on their way to a rout in the first half, leading 27-7 at intermission.
Then it all seemingly was falling apart as Iowa fought back to tie it at 27.
Then Nick Foles led them down the field to what would end up being the game winning score with just under four minutes left.
So how is Iowa an even bigger loser?
These were the exact same games these same Hawkeyes won just a year ago. The question now is how they respond after such an emotional loss?
Iowa may be the biggest losers of week 3.
Jake Locker is, or maybe I should say, was, the top projected QB in this year's upcoming draft.
After Saturday his stock may have hit Enron lows.
Locker was an abysmal 4-20 for 71 yards and he threw 2 picks.
Nebraska is exactly the type of defense he will see at the next level, and after Saturday the pro scouts will question if he is the guy of the future in their organization.
Locker lost a game, draft stock, and definitely the Heisman this weekend.
Houston vs UCLA in the Rose Bowl was supposed to be the game where the Cougars got the BCS buster hype and a big road victory over a BCS team.
However it ended up being a dominant UCLA victory 31-13.
Houston not only lost all hopes at a BCS spot, but lost Heisman Trophy candidate Case Keenum, who went out of the game in the 2nd quarter after attempting to make a tackle after an INT.
Not much has been said about Keenum's injury, but if the Cougs have to go without him for any stretch, they may not even win Conference USA.
With their 38-21 loss to Indiana at home Saturday, the Hilltoppers continued to be the best in the nation at something—losing.
The Hilltoppers have now lost 23 in a row.
The game started out positive as they turned Indiana over inside the red zone and scored on their first possession.
31 points later they were down 31-7.
Western Kentucky is not only embarrassing the program with this streak, but they are going to be even bigger losers in the recruiting wars.
Who is going to sign with a team that hasn't won since Bush was in office?
Arkansas entered the fourth quarter of Saturday's game in control of the Georgia Bulldogs, and with a 24-10 lead.
Then Aaron Murray and the Dogs made their run, evening the score at 24 with just under four minutes remaining.
With the game possibly heading towards overtime Ryan Mallett hit Greg Childs for a 40 yard score to rip the heart out of the Athens crowd.
Georgia is now 0-2 in the SEC for the first time since '95, and Mark Richt may be on the hot seat.
The Bulldogs were a huge loser in Week 3.
Michigan may have the most dynamic player in all of college football in Denard Robinson.
Too bad he doesn't play defense.
UMass had over 400 yards of total offense and put up 37 points as they gave Michigan a scare in the big house.
Many experts said their defense had to improve for them to get back to Michigan-like status.
After this weekend the Wolverines defense definitely showed its vulnerability, and took a loss on their side of the ball despite earning a team win.
Reggie Bush got more coverage than he does when he is actually carrying the ball for the defending champs.
This weekend every college analyst had their say about Bush's forfeiture of the Heisman Trophy.
Bush is a loser simply because he will not apologize for his wrong-doings.
Reggie Bush, you are a lying piece of low life humanity that signifies the greed and excess our society has became all about.
Even touchdown Jesus could not have predicted the fake field goal that Sparty used to beat the Fighting Irish on Saturday Night.
The loss puts the Irish at 1-2 with their lone win against a mediocre Purdue.
This game also shows that Notre Dame isn't good enough to hang with a quality BCS opponent on the road.
Even though the Irish were big losers though in Week 3, they may be even bigger losers when they play some of the heavier heavyweights like Stanford, Utah, and Pitt.
All the Rock Chalk Jayhawk football fans' hopes rest in the ability of Turner Gill to build their program back up.
After what happened Friday night, the future looks bleak.
KU suffered its 2nd loss of the season at Southern Miss Friday night in a game that the Eagles dominated from the start.
The worst part for Gill, it was a nationally televised game.
This doesn't help bring in the recruits, and it doesn't help Gill's tenure, as he has already lost to FCS North Dakota State to begin the season.
Even though the Sooners were able to hold on to a 27-24 win at home Saturday vs Air Force, their high powered offense took yet another setback.
The Sooners and Landry Jones are simply just not functioning efficiently enough.
One minute they are looking like the '99 Rams, the next like the '76 Bucs.
If the Sooners are to make a BCS or Big 12 South run, they are going to have to be more consistent.
Like the Utah State game, OU may have won, but the O could have easily lost the game.
Earning honorable mention this week is also Wisconsin. They met up with a tougher than expected ASU squad and barely escaped on their home turf.
The Badgers have seemingly played down to their opponents in 2010, maybe it's because they partake in beer drinking games before the game like the little Sconnie Nation hottie above.
Who are your big losers of week 3?
Any players lose Heisman hopes in a single game?
Any teams lose their entire season after a loss?
Feel free to post your thoughts below and tell me who your biggest losers of Week 3 were.