The Media May Have It's Eyes On John Clay, But He's Staring Back.
As with any Heisman hopeful's season, media coverage plays a very large hand in the hype or buzz about the player.
Wisconsin is a relatively well covered school. Being a team in the Big Ten conference, they have games and replays featured on the Big Ten Network.
Also, the team still benefits from ESPN's former crush on the Barry Alvarez Badgers for so many years.
After Alvarez handed down the team to now coach Bielema, the Badgers media support stayed with the team.
Joe Thomas was hyped as one of the best offensive lineman to enter the draft in years, preceding his first round selection by the Cleveland Browns of the NFL.
Tight End Owen Daniels is regarded as a quality tight end at the NFL level for the Houston Texans, so it's no surprise Wisconsin's current tight end Lance Kendricks (and Travis Beckum before him) have been popular tight ends when discussing the top tight ends in the nation.
If not for off field issues (and lack of maturity) P.J. Hill would have stuck on with a team as most likely a backup running back.
Even Brian Calhoun, the transfer (back home) to Wisconsin from Colorado was a popular pick by the Detroit Lions a few years back.
While it's a mixed bag for the results of these selections and players the media has singled out of Wisconsin, the overall point here is that Wisconsin players (with talent) will get their day in the NFL, and their day in the spotlight.
Ever present of course, is digital media. In Clay's Heisman race, the publicity he and the team receive will determine where he finds himself in the final voting. A group of students from the University of Wisconsin have even started a Facebook page supporting his campaign for the Heisman.
You can find the group here.
Clay has every tool necessary to be the dominant runner Wisconsin needs to go far and his production at running back in 2010 (260 yards, 4 touchdowns through week two this season).
If an undefeated Badgers team is playing for the National Championship in January, I'd be surprised if it wasn't with a Heisman winner in the backfield.
If Clay impresses against Ohio State, look for the media's Heisman Watch train to be chugging along with Clay and the Badgers.