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Every team in a BCS auto-bid conference wants to silence the Mountain West Conference's idea that it deserves to be recognized among the elite.
But this year, the MWC technically has two schools in the preseason top 10.*
In 2009, the TCU Horned Frogs became the first team in the 11-year history of the MWC to win the conference after being selected as the preseason favorite.
Big surprise, this year TCU is once again the front-runner.
So how do you beat them?
With Heisman-hopeful QB Andy Dalton and one of the most deep and versatile groups of running backs in the country, it's going to be very difficult to stop this offense.
You can't stack the middle or Dalton will throw all over you, including dumping passes to his running backs.
You can't focus too much on pass coverage, because this team ranked fifth in rushing yards per game in 2009.
The Horned Frogs also return a very strong defensive secondary, highlighted by safeties Alex Ibiloye and Tejay Johnson.
However, TCU did lose arguably the best defensive end in the country, Jerry Hughes, and run-stopping linebacker Daryl Washington.
Though this team is generally very good against the run, that could easily be its weak spot in 2010. Just try to avoid Tank Carder.
*The MWC is halfway through a four-year trial period with the BCS. Any successes that Boise State had the past two seasons or has in the next two seasons will count towards the MWC's resume, not the WAC's.
On the other hand, Utah's Sugar Bowl victory against Alabama in 2009 will count toward the Pac-10's resume, as the Utes will leave the MWC prior to the 2012 season.