The Pac-10 has already made some big moves this year, and now they can add another chapter to their résumé.
On Tuesday, Larry Scott made an announcement that will forever change the image of the conference
The Pac-10 will soon be known as the Pac-12.
"We will be mathematically correct going forward," Scott—who will soon be going into his second year as the Pac-10 Commissioner—said Monday at a news conference.
The Pac-10, who added Colorado and Utah, has already made a new logo and plans to have the two additions in conference action by 2011.
One of the reasons the Pac-10 chose to expand their conference was due to that fact that they felt they were not getting the attention they deserved.
They went from a 10-team conference to almost 16 after getting several Big 12 teams to consider joining, but Dan Beebe, the Big 12 Commissioner, was able to keep the conference together even when all seemed dimmest.
Among the teams that contemplated leaving the Big 12 were Texas and Oklahoma, two of the most highly decorated teams in the conference. In the end, Beebe was able to convince the remaining teams that he could keep the conference together, even with the subtraction of Nebraska (Big Ten bound) and Colorado (Pac-10 bound).
And even though the Pac-10 whiffed on some of their highest priorities such as Texas and Oklahoma, they will still be receiving much more attention.
"I spent my first three months kind of listening," Scott said. "The common refrain I kept hearing was everyone recognized the excellence of the Pac-10 here on the West Coast but we don't feel we get the respect we deserve nationally.
"It seemed to be a bit of an excuse and that the Pac-10 in my estimation was very laid back and passive in terms of how it went about telling its story and promoting itself," he said.
"To me the disconnect was people worried about that but they were not really doing much about it."
Scott knew there would be mixed emotions over the decision to expand the conference.
Yet, he decided it would be the best option for the future of the Pac-10 if he went through with it.
Now that the smoke has cleared, he has come to realize that this could be one of the best decisions he has ever made in his life.
"The response has been terrific," Scott said. "People are craving change, they're craving energy."
Larry Scott, you have now gotten your change and crave for energy; let’s see what you can do with it in the many vital months ahead of you.