Pac-10 commissioner Larry Scott announced Monday evening that Texas has declined an offer to join their conference.
For now, it looks like the expansion storm may be over.
The Big Ten got what they wanted by signing up Nebraska to become their 12th member, but the Pac-10 fell short of their goal of forming the first ever super conference with 16 teams.
The last remaining move in this summer of expansion should be an attempt by the Pac-10 to gain a 12th school. Utah has already been mentioned as a possibility for this move.
So what does this all mean for the SEC?
Well, it simply means that the SEC will most likely remain as it stands today.
There have been discussions involving Texas A&M moving to either the SEC or Pac-10, but with Texas staying in the Big 12, I don't believe they would leave with their big brother staying home.
Texas A&M would also be walking away from a potentially very lucrative situation that involves the creation of the Big 12 TV network.
So while the new Big 12 is looking to get a lot richer through a new TV network, the SEC must work hard to ensure that none of their schools would ever consider jumping to the Big 12.
Geographically, it would make sense for Arkansas and LSU to possibly join the Big 12, and the addition of that rivalry to the new Big 12 would be a huge boost.
This would probably never happen, especially for Arkansas, but if the money's right anything can happen.
Therefore, the SEC must be aggressive in the creation of their own conference television network that competes with the Big Ten and Big 12 networks.
Despite already having very lucrative contracts with ESPN and CBS, the SEC stands to gain a very large lump of money by creating their own network.
The SEC ranked second among the major conferences last year in terms of revenue gained from television contracts. The Big Ten was ahead of the SEC by roughly $40 million.
If the expansion storm unexpectedly continues on, the SEC would be in a great position to bring on large markets for this network.
Schools like Miami, North Carolina, and Virginia Tech would certainly expose the conference to new markets that would all bring in a healthy amount of economic promise.
There is no doubt in my mind that the SEC is the best football conference in the nation, but they need to take this important step to ensure that superiority.
All that's been proven by this summer of expansion is that it's all about the money, and the SEC needs to start making more of it quickly.
UPDATE: It has been announced by many media sources that Texas A&M and Oklahoma will stay in the Big 12.
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