Orlando Bar Offering Free Beer Until UCF Wins Football Game

Central Florida football fans are going through some things right now.

We'll start with the gut shots: a pair of pride-bruisers in the form of a home-opening loss against Florida International and another home loss to Furman in Week 3. 

Wash those down with dismissals from Stanford and South Carolina, and the Knights are 0-4—a record that will convince more than one fan they're better off staying home and closing the blinds on Saturdays.

But take heart, UCF fans. Relief may not be on the way, but the sweet, inuring embrace of free alcohol is.

CBS Sports' Jerry Hinnen spotted an Instagram post by an Orlando bar called The Basement advertising a dandy of a promotion: free beer until UCF wins a football game.

ESPN.com's Darren Rovell got the full scoop on the promotion from The Basement's marketing director, Jake Whitacre, who says the game-day crowd has shrunk considerably with the team's recent struggles.

"We have taken great pride in the team, and we very much consider ourselves a UCF bar, as we're operated and staffed by graduates and even some current students," Whitacre said. "We hate to see the place like this."

I've combed over the deal and am pleased to report it looks legit.

Specifically, the promotion offers "free beer...an American lager like Coors Light and Yuengling" starting at kickoff and ending with the final whistle. No caveats or food purchase minimums—just free cheap beer until UCF ends a game with more points than the other team.

Update: October 3

With no more beer available, the bar turned to liquor on Saturday (h/t SB Nation): 

--End of update--

And as a longtime proponent of the words "If it's free, it's for me," I'm firmly for this idea. The day I look down a free beer is the day I buy a smoking jacket and spend the rest of my days yelling "scram" at children in the streets. Never look a gift beer in its neck.

But there is one thing: The Basement's capacity is 200 with the upstairs open (and it will be open for this Saturday's game against Tulane). So keep that in mind when you shamble over.

This bladder bust might not end for weeks, but it's not worth much if you can't get in the door.

Dan is on Twitter. "Free beer is the beer." — Descartes