Sonic Stamping School Logos on New 'Team Steam' Burgers
Stop everything—get the Pentagon on the line and call the president.
Burgers are now being stamped with sports logos, and we need to pacify the populace before there’s a nationwide rush on America’s drive-thrus.
So it might not cause mass hysteria, but it's true—burgers are now getting the “team edition” treatment, courtesy of Sonic, which has introduced a line of burgers featuring college logos steamed into the bun.
Bruce Horovitz of USA Today spotted Sonic's new college-theme burgers, and they're arriving just in time for college football season.
Sonic's first wave of “team steam” burgers will feature logos from the University of Oklahoma and other colleges in Texas, Louisiana and Oklahoma. Each school’s burger will have different toppings and ingredients meant to capture its unique school spirit.
Oklahoma fans will be treated to the Sooner Brisket Cheeseburger, which sounds like a rodeo in your mouth—a sensation everyone should taste at least once in a lifetime.
Louisiana-Lafayette Ragin’ Cajuns supporters will bite into a burger stuffed with Tabasco spicy mayo, pepper jack cheese and onion rings.
Now that our mouths are watering, let's get some things clear about this “stamp”—you aren't going to end up with ink in your mouth from eating these burgers.
James O’Reilly, Sonic’s chief marketing officer, told Horovitz the stamp is actually a tapioca starch, which is steamed onto the bun from wax paper.
If that isn’t school spirit-y enough, Sonic is paying licensing and royalty fees to each university for the use of its logo, so by buying these burgers you're literally supporting the school and/or team.
With that said, the burgers will be priced between $3.99 and $4.99 and will only be available for a limited time after rollout.
Sonic says the "team steam" will only be around for the next three months, so it’s time to grab a bag and roll up to the next tailgate looking like a hero.
Even if you don’t go to Louisiana-Lafayette, no one in his or her right mind will turn down a burger with Tabasco spicy mayo.
On Twitter, visibly drooling.
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