A potential new logo for the Big 12 Conference was unveiled by Big 12 commissioner Bob Bowlsby at the Big 12 football media days in Dallas.
The new logo features white lettering with a red outline, a change from the previous gray lettering. The red banner, which read "Big 12 Conference" on the old logo, is no longer present on the new design. Both the old and new logos feature the Roman numeral "XII" for 12.
Bowlsby said that the logo is not complete but updated the press in Dallas on the conference's progress up to this point.
"We've about finalized the design, but we won't roll it out until about this time next year, July 2014," Bowlsby said.
The commissioner also said the conference will follow a "style guide" to forming the new logo but didn't go into much detail on what the use of the style guide will entail.
The current Big 12 logo will be used for the 2013-14 season, so the new logo won't be officially implemented for at least another season.
The rebranding of the Big 12 comes on the heels of the formation of the American Athletic Conference and the rebranding of the Big Ten logo. The Big Ten introduced its "B1G" logo in the 2011-12 season.
"This is a process that has gone through the coaches, the administrators, the CEOs, and it's got a number of moving parts," Bowlsby said.
According to a tweet by David Ubben of ESPN.com, fans' reaction to the new logo was mixed.
*All quotes obtained firsthand unless otherwise noted