For decades, college football venues—mostly stadiums on campus owned and operated by the universities themselves—shied away from alcohol sales. There was good reason for it too. Colleges didn't want to be in the business of selling a product more than half of the students couldn't legally purchase. There was the idea that sales would somehow be promoting alcohol abuse, and there's always the risk that alcohol consumption at games could lead to security or legal issues.
But as college football becomes a bigger and bigger force in the sports world, perhaps it's time that college football puts on its big-boy pants and begins selling beer to fans.
There's a gold mine out there that college programs aren't currently tapping—pun intended. Alcohol sales generate hundreds of thousands of dollars for venues that do offer beer sales, and that doesn't even take into account the money brewers and distributors will pay to have their beer on the menu.
Football and beer go together like hot dogs and mustard, so let's put it on the menu right next to them, shall we?