Some college football fans complain that there are too many bowl games, citing the fact that a handful of 6-6 teams (and in rare cases 6-7 teams) are “rewarded” for a good season with a bowl game no one cares about.
But have those fans ever actually looked at some of the sponsors for the bowls? If they did, they might have yet another reason to add to their list for why the bowl season should be shortened.
Granted, some sponsors of bowl games are actually pretty cool and make sense. Others, well...might have been picked out of a hat.
The following list ranks every bowl game by its primary sponsor. Among other things, the most important factor in determining the rankings was how well the sponsor fits within the culture of college football.
Note that the list is in descending order in terms of “goodness of fit” in college football.