Well-produced hype videos can soothe that college football itch we get in the offseason, even if for a few minutes. Poorly produced hype videos, conversely, are frankly not worth watching.
Hype videos should be produced with the mindset of introducing a coming attraction. Celebrating a storied past is OK in some cases, but hype videos should be forward-looking to get fanbases excited about the future of their programs.
I have looked through hype videos of every FBS program (if someone has made one for it) on YouTube. I saw good examples and bad ones. The 15 videos that follow are poor examples that I found.
Making a video takes a lot of skill. Anyone whose videos appear in this slideshow should not give up on their efforts, but should take this as constructive criticism.
Let’s roll the tape.
The speech in the beginning of this video spoke about being the biggest game on your opponents’ schedules. The idea here is that East Carolina’s opponents should fear playing the Pirates. Unfortunately for East Carolina, not every opponent in 2012 will be scared.
ECU has already lost to South Carolina, and the Pirates play at North Carolina on Sept. 22. With all due respect to the Pirates, I doubt the Gamecocks and the Tar Heels truly fear playing them.
Also, last year’s quarterback—Dominique Davis—plays for the NFL’s Atlanta Falcons. Any time a record-setting quarterback leaves a program—especially a program in a mid-major conference—it could be difficult to replicate the kind of success the quarterback brought to the program in the following season.
While listening to the speech from head coach Ruffin McNeill, the players did not look like they were getting motivated. In fact, McNeill discusses how to overcome adversity, which led me to believe this talk followed a loss. Heading into a new season, no program or its fanbase wants to think about possible losses or possible lapses in energy.
Lastly, there is no music until the very end of the video. A good pump-up song can do wonders for a hype video.
This video shows a lot of empty seats in the stadium. Showing empty seats does not really boost program morale, which is one of the purposes of hype videos. Clearly the producer cannot control how many fans attend games, but seeing a good number of unfilled bleachers in the video cannot help the producer’s cause.
At the end of the video, this phrase appears on the screen: “Together, We Will Celebrate Every Victory.” In that case, there might not be much celebrating in Ypsilanti.
Although the Eagles won six games in 2011, they had previously not won more than four games since 1995. Through Week 2 of 2012, Eastern Michigan has not won a game.
I like the beginning of this video. It shows FAU players coming out from the ocean onto the beach, which makes them look like intimidating sea creatures.
The video does not show any action on the field, though. No touchdowns, no big hits, nothing.
Also, new head coach Carl Pelini is not in the video. Hype videos should promote what is new about the program, especially when the program gets a new head coach; new head coaches usher in the newest chapter of a program’s history.
In short, I feel this video is lacking from a football standpoint.
This video mentions new leadership but fails to show—or even name—new head coach Tim Beckman.
Also, I felt the producer takes too long to get the Fighting Illini onto the field.
A.J. Jenkins is featured too heavily in this video. Jenkins was a first-round pick in the 2012 NFL draft, but hype videos should not emphasize players no longer with the program. Hype videos are supposed to get the fanbase excited about the upcoming season, not the previous season.
This video is titled “Iowa Football 2012—In Kirk We Trust.”
Indeed head coach Kirk Ferentz is on the hot seat in 2012, but this title just makes that more obvious.
This video shows too much from the glory days of the Ferentz era—almost 10 years ago. This might be more of a Ferentz tribute video than a hype video, but still, there should be more footage from at least the past two seasons.
The producer put together a nice video, but it does not hint at the future of Iowa football—something I believe is an important component of hype videos.
This video is extremely misleading. I typed in “Louisville football 2012 hype video” on YouTube, and this appeared on the results page.
This video, though, was made in July 2011. It is basically a highlight video of the 2010 Beef O’Brady’s Bowl St. Petersburg.
First, the producer should change the false advertising. Second, a hype video should include footage from an entire season, not just a bowl game.
This video not only previews the 2012 Maryland football season, but also a movie.
The football footage was actually pretty good, but any hype video that also includes a Hollywood film is indeed stupid.
Navy hype videos can do a lot of unique things, because Navy is a military institution. This video does not show anything that cannot be matched by another college football program.
I was surprised to not see any men and women in uniform in this video. The only members of the Navy in this video are those on the football team.
Also, Navy is one of a few schools to run the triple-option offense. This video shows only one pitch play. The triple-option offense is too important for Navy football to not show in this video.
This video is not stupid per se, but it does not make me think of Navy football.
I suspect this video might give someone a seizure, or at the very least, a headache.
If you do not do well with flashing lights on screens, then I suggest you not watch this video.
This video is more of a Braxton Miller hype video than an Ohio State hype video.
Hype videos should not single out one player as much as this video profiles the Buckeyes quarterback.
The producer of this video might want to change the title to avoid misleading viewers.
No hype video should last 11 minutes. This video was more like a Purdue football infomercial.
I wonder how many of the 3,080 viewers watched the entire video.
The video is actually pretty good, but its length makes it difficult to watch straight through.
The producer of this video says there are only pictures—and no video footage—but only after the viewer clicks in to watch it.
After the speeches end before the three-minute mark, this video starts to drag on too long. Watching just pictures got really boring after a while. I could not wait for the 6:53 video to end after about four minutes.
If you want to get hyped for the 2012 San Jose State football season, I suggest watching this video instead.
There are way too many speaking parts in this video, especially from head coach Tommy Tuberville.
I wanted to see Texas Tech football in this video, but instead, I heard it.
Virginia had one of its better seasons in recent memory in 2011. The Cavaliers were ranked as high as No. 24 in the AP poll, which was the first time the program was ranked in the Top 25 at any point since 2007.
Nonetheless, this video starts with Virginia losing to Virginia Tech. A season where a program loses to its biggest rival can be seen as a failure, but the Cavaliers are not as bad a team as this video suggests.
This video said to me, “Get hyped about Virginia football in 2012, but the Cavaliers will probably lose to Virginia Tech again.”
Lastly, I do not feel as if this video gives off enough energy. This video does not have any powerful messages.
This video shows too much of Russell Wilson and Nick Toon. Both Wilson and Toon are playing in the NFL after getting drafted in 2012.
Like I mentioned in the Illinois slide, hype videos should not show a lot of footage involving players who are no longer in the program. 2011 was a Rose Bowl season for the Badgers, but now, only 2012 matters.
If the producer of this video wanted to profile someone from the 2011 team, that should have been Montee Ball. Ball was a Heisman Trophy finalist in 2011 who returns in 2012, and Ball does not get much attention in this video.