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The Bulls have built a strong team, replete with well-rounded talent. Most avid followers agree that their most glaring deficiency is at the two-guard. The mishmash of players there worked well enough during the season for the Bulls to garner the top seed in the NBA. But it didn't get the Bulls over the hump in the Eastern Conference Finals when push came to shove.
The Bulls front office can't be worried about hedging their bets. Spend the money now and let Jerry Reinsdorf count his profits once the Bulls win a championship. The reporting on who the Bulls are targeting for their two-guard problem hasn't been all that promising depending on your perspective.
From players recovering from injury to leftovers from other teams. Mark Cuban went all in on his Dallas Mavericks. The Bulls need that same kind of trust.
Then there are the players. Jason Terry actually got the Larry O'Brien trophy tattooed on his bicep and promised to have it removed if the Mavericks didn't win a championship last season.
I'm not suggesting Luol Deng go out and do the same thing, but the Bulls need that same level of commitment. Neither the front office nor the players should hold back in favor of planning for the next season or the one after that.
The only way to start a dynasty is to win one.