The NBA, and basketball in general for that matter, is largely considered to be an American entity, but that by no means keeps the superstars who dribble a ball for a living from becoming global brands. After all, the NBA's popularity has been increasing around the world for quite some time, a trend that will hopefully not be messed with by the real possibility of an extended lockout.
Superstardom is something that every player in the association strives for. However, a more select few reach international superstardom and become their own individual brand.
These are the players who matter the most. They're the ones who you see in commercials all the time, the ones you read about in other countries' newspapers, the ones who are talked about in other languages.
They're the NBA's biggest global brands.
Read on to find out who these special men are.