With the 2011 NBA Draft so very close, a fresh crop of budding basketball stars await their inclusion into what is arguably the most marketable sport in the United States.
Basketball, given its inherent tie to hip-hop culture, the familiarity with its players (who don't wear disguising helmets) and its overall popularity among multiple demographics, lends itself to creating instant stars both on and off the court.
So, which prospects will make the biggest marketing splash after Thursday night's festivities? Whose names will we hear over and over again, before the next NBA season even starts (whenever that is)?
Whose faces will we get sick of seeing on commercials and billboards within a matter of weeks?
Here are the 10 soon-to-be-NBA stars who you may not know now—though you probably do—and you're bound to get used to soon.