The NBA Draft is seen as a beacon of hope for many teams. It provides the chance to draft a dynamic young player who can help turn the fortunes of their franchise around.
Almost as importantly, it gives the team an opportunity to draft a player that they can market as the future of the franchise. The hope is that in turn, he can help sell a ton of tickets and jerseys.
Draft the right player, and a team will see a huge windfall not only because of an increase in wins, but because every fan will want to buy that player's jersey and buy tickets to see him.
New draftees also bring buzz to a franchise. Buzz around the team brings more national media exposure, which brings more nationally televised games, which in turn brings the team even more money.
Let's take a look at the ten most marketable players in this year's draft.