NBA stars are celebrities, and there's really no debating that fact.
What you can debate, however, is which players have become the most marketable in the NBA today.
When ranking the Association's stars by their level of marketability, the biggest factor has to be overall public perception. If the fans approve of a player both on and off the court, big things are going to come his way in the form of endorsements.
One way to evaluate a player's public perception is the annual Q score. According to Sean Deveney of Sporting News, the Q score is a measurement of "the familiarity and appeal of celebrities in the country."
The old cliche is that there is no such thing as bad publicity, but when it comes to certain NBA players, their Q scores might argue otherwise. We've seen athletes lose their appeal as quickly as they gained it, and when that happens, it's often self-inflicted from poor decisions.
But marketability isn't just about what's happening today—it's about what you can expect for the future. Almost anybody can regain popularity, and there are a select few who will always compete for the title of most marketable player.