Drama—it's everywhere, including the NBA.
Though front offices attempt to avoid it, and players tend to downplay it, the Association is a hotbed for drama, compelling storylines and imposing questions.
From the defending champion Miami Heat down to the bottom-feeding Charlotte Bobcats, every team is on its toes as the 2012-13 campaign draws nearer; no one squad is void of an array of pressing issues.
But what issues mean the most? What plots will continue to thicken and captivate as time goes on? What matters will ultimately impact a team's immediate future more than anything else?
We're not talking about minor conflicts or distractions; we're talking about the chemistry of the new-look Lakers, the fight for survival in Chicago and the clock winding down for the Knicks.
Those are the type of narratives that shape a team, that determine how successful or controversial a 2012-13 crusade will be.
And therefore, they are the ones that invoke the greatest sense of awareness in the fans and team itself.