Jeremy Lin Saves Knicks Fans Again: Time Warner Cable and MSG End Dispute
The New York Times is reporting that Time Warner Cable and MSG Network have agreed to end their dispute and signed a long-term deal.
It should not be a surprise that the two sides started making progress after Linsanity started. MSG's TV ratings have increased by more than 65 percent. Jerseys have been flying off the shelves.
ESPN opens Sportscenter with Jeremy Lin clips anytime they can. Jeremy Lin owns New York City. (This makes you wonder why LeBron James turned his back on a chance to own New York City and maximize his legacy).
It makes sense to infer that New York going Linsane in the membrane would lead Time Warner Cable and MSG back to the negotiating table (that and some pressure from Andrew Cuomo).
With 2.8 million Time Warner Cable subscribers in just the New York metropolitan area, there was no way that both entities could continue to prevent these people from being able to witness the phenomenon that is Jeremy Lin (yes, there are some things that James Dolan cannot mess up).
It would have become a public relations nightmare if the standoff continued.
Think about what was going on before Lin burst upon the scene. The Knicks were 8-15. Mike D'Antoni looked like he was going to be fired. Baron Davis' rehab had experienced a setback. All signs were pointing to a disappointing season for the Knicks.
Now the Rangers are the best team in the NHL, but the New Yorkers who watch the Rangers are a niche of hardcore fans. Until the playoffs start, the casual sports fans are not going to care about the Rangers.
The Knicks are a different story. Even though the Giants have had the most success over the past five years of any New York team, the city belongs to the Yankees and the Knicks. They are the teams that most people care about.
Now, Jeremy Lin turned the Knicks season around and New York is all in on this team. They own the city, the NBA and the national sports scene right now because of Jeremy Lin.
Now we can thank Jeremy Lin for saving the Knicks' season and saving the Knicks' season for more than three million people.
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