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Michael Jordan embraced Chicago, and Rose has down the same, maybe even more so. The city has returned the favor.
Rose is a Chicago native; Illinois' son. He was a star on the court from a very young age, winning his high school's championship. After a year of going away to Memphis, he found himself right back in the Windy City with the first overall draft pick.
Since then, Rose has taken NBA media by storm. Nowadays, ESPN, NBATV and others cannot be watched without a clip of the phenom or at least a mentioning of his name.
This publicity has revived a city in need of another NBA star in the United Center. Fans have grasped onto Rose's talent unlike anything seen since the nineties.
And it's not just their own city that loves these two remarkable players. Even opposing crowds frequently chanted "M-V-P" for Michael Jordan, and has recently done the same for the flashy Rose.
Relation to the fans could be something that Rose can get an advantage over Jordan on. Jordan has an ego larger than the United Center—there's no doubting that. Did he earn it? Certainly. In the same thought, Rose is remarkably talented with the least bit of cockiness in him. He is often referred to as very humble, and after witnessing how he speaks and acts, it seems to be very true. Not only does Rose sign every autograph at 3 A.M. after departing the bus, but he also takes numerous trips to parts of Chicago that aren't necessarily considered the best sections where he grew up.