The Cleveland Cavaliers will be giving away Timofey Mozgov winter hats Jan. 23 during a tilt against the Chicago Bulls. Even though fans are already excited about the promotion, the team managed to find a way to create even more buzz.
How? By having Mozgov star in a commercial that is just perfect.
In the spot, the Cavaliers center promotes the winter hat by wearing it in the snow—while riding a bear.
Because who doesn't like to see that?