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Pharrell and His Goofy Hat Are Featured in 'NBA 2K15'

Dan Carson
Sep 24, 2014

Pharrell has scanned himself into your game, NBA 2K fans. And thereโ€™s nothing you can do about it.

Ostensibly looking to add another layer of disconcerting reality into its product, American game developer 2K Sports has shoehorned Pharrell and his 14-gallon Mountieย hat into an NBA 2K15 cutscene.

YouTube user GamingWithOva uploaded game footage of the encounter, which shows Pharrellโ€™s digital avatar conversing with a user-created player on the sideline.

As youโ€™ll notice, game developers nailed the singer-songwriter to a T, getting everything right from his signature hat to his droopy, lithium-clouded eyes.

Pharrell is the virtual disc jockey of the NBA 2K15 experience. The โ€œHappyโ€ singer was charged with handpicking the gameโ€™s soundtrackโ€”a task that included making good and sure tracks by Shaquille Oโ€™Neal didnโ€™t end up on the playlist.

One could believe that somewhere in Pharrellโ€™s negotiations with 2K Sports, the question of an in-game presence for the singer arose. He probably wanted in the game, and voilaโ€”here heย is, live and in the pixelated flesh.

Enjoy your Pharrell cutscenes, 2K fans. Itโ€™s not every day you get to see a musical star permanently enshrined in their goofiest attire inside your video game.

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