After winning the 2013-14 NBA Most Valuable Player award, Nike's release of Kevin Durant's newest shoe was highly anticipated. Eighteen months after the design process started, the wait finally came to an end Wednesday.
On Tuesday, Durant posted a video on Instagram to get everyone hyped up for the release:
Nike Basketball and Durant held a launch event Wednesday to officially unveil the new sneakers. The event also led to the unveiling of an awesome commercial:
Fans may notice a familiar feature: the strap. Durant brought the strap back in order to provide more stability and because, as he said, the strap looks good.
There are several different color schemes, and names, for the KD 7s, so fans will be able to choose which pair they like best. Nike shared some details about one of the color schemes, the KD7 35,000 Degrees:
The KD7 colorway narrative begins with lightning, and more specifically the average temperature of a lightning strike – 35,000 degrees Fahrenheit. It also builds on KD’s insight of wanting to be lightning-quick.
The new KD7 design does its best to represent Durant. From how the shoe was made to the design, Durant made sure that this sneaker is unique.
The forefoot strap includes the names of his mother, grandmother, father and brother:
The outsole features a silhouette of Maryland and a shoutout to Durant's childhood coach, Chucky:
Although this was the main design, there are more shoes in the collection. Nike will release a United States-themed KD7 on July 4.