Samsung Mobile Releases 'LeBron' James App

Adam FromalNational NBA Featured ColumnistMay 1, 2014

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Chances are, you're not an otherworldly athlete standing on the precipice of historical greatness while leading the Miami Heat on an intense quest for a three-peat. There's only one LeBron James, after all. 

But thanks to Samsung Mobile, you'll be able to feel closer to King James than ever before as he and the Heat prepare to build upon their first-round sweep of the Charlotte Bobcats

As Terrence Watson wrote for, "LeBron James seems to have it all. Multiple NBA titles, MVP awards and endorsement deals galore. So what do you do for the man who has has it all? Build him an app that allows fans all-inclusive access the man behind the brands."

The newly released "LeBron" app for your Samsung phone has given the world unprecedented access to the reigning MVP's championship chase, and it's by no means going to be just a cursory overview of his title-seeking adventures. 

"We are creating content and services that enhance the consumers' experience with our products," Todd Pendleton, the chief marketing officer at Samsung, explained in a press release. "The LeBron app is the first of its kind that allows him to connect with his fans in a unique way, and gives our Galaxy owners an exclusive, insider's view into his world."

So, what does Pendleton mean by "unique?" 

There will be four main sections of content contained within the LeBron app: 

  • "Athlete," which grants users access to photos and videos of his athletic life, both when he's preparing for games and reflecting upon his impressive performances in them. 
  • "NBA Playoffs," which is a statistical database for LeBron-centric stats, as well as a way to track how the Heat are performing in real-time. 
  • "Style," which allows you to view photos and videos of his style choices. You can also listen to "LeBron Radio," a station that will play 60 of the combo forward's favorite songs, the ones that are currently inspiring him during Miami's postseason run. 
  • "Journey," which features his life away from basketball, including information on his family and his charitable work. 

Don't think of this as LeBron overload.

Think of it as a unique way to get inside the mind and life of a champion while he's currently in tip-top shape. And as you seek to emulate him, just look past LeBron's tradition of disavowing most nonessential technology during the playoffs, which he's doing once more this year.

He's focused on getting ready for either the Toronto Raptors or Brooklyn Nets, but you don't have to worry about watching tape on DeMar DeRozan and Paul Pierce. You can figure out how exactly LeBron is preparing. 

You might not be on pace to become an NBA champion—if you are, kudos to you—but you can get quite close to one this postseason.