Dallas Mavericks owner Mark Cuban isn't typically one to stay mum in the media. This weekend was no exception, as he revealed the recruiting video the Mavs made in an effort to lure superstar free agent Dwight Howard to Dallas this offseason.
Cuban posted a lengthy entry on his official blog, giving a rare behind-the-scenes look into the rationale involved in many of the organization's roster moves over the past three seasons.
Beginning with the championship-winning campaign of 2010-11, the billionaire gives invaluable intel to outsiders on the strategies the front office has recently deployed. But the highlight was definitely the Howard sales pitch.
Unfortunately, it didn't work out so well for the Mavericks, as they saw the highly coveted center choose the in-state and Western Conference rival Houston Rockets to commence the next stage of his career.
Prior to posting the video, though, Cuban revealed the respect he gained in meeting with the 27-year-old former No. 1 overall pick:
I do have to say the meeting with Dwight was very interesting. He is a smart guy. Much smarter than people give him credit for. He is also a very, very good listener. Unlike most people, he spent far more time listening than talking. And he had the best response to an opening question that I have ever heard from a player, or anyone for that matter. When we asked him what his goal was, his response was very specific ” I want to be Epic” . Which was a perfect lead in to the video we created for him.
As for the video itself, it was creative, bizarre and borderline hilarious, incorporating elements of science fiction and fantasy.
The theme heavily hinted at DC Comics legend Superman, which makes sense considering Howard has used the iconic superhero's likeness in the 2008 slam dunk contest and in a SportsCenter commercial:
Howard's massive, towering physique of 6'11" and 265 pounds certainly suggests he is not of this Earth to the common man, but in a perfect universe for Cuban and Co., he would have landed with the Mavericks to save a squad that unfortunately missed the playoffs in 2012-13.
Cuban dismissed any second-guessing of the angle Dallas took in its pursuit of Howard and insisted he would do it the exact same way again, saying, "Because in the NBA, like in the non-sports business world you have to take chances in order to be rewarded. You have to be smart and you have to be more than a little lucky."
Fortune didn't smile upon the Mavs in this instance, and now the team must look elsewhere to rebuild and return to prominence.