Dennis Rodman is launching his own line of vodka, but there is no word if there will be a worm in every bottle.
Here is a snippet of the press release it includes in the report, along with the ad that will only make you feel like you need a shot.
SAN DIEGO, July 10, 2013 ˆ Premier Brands, Inc., a company in the business of creating, acquiring and marketing consumer packaged goods and new product development, today announced that the Company has developed Bad Boy Vodka, a Dennis Rodman branded vodka, for AB Partners LLC under the Company’s beverage development and incubation services.
The Company developed the product from inception, utilizing basketball Hall of Famer Dennis Rodman’s “bad boy” reputation, adding a smooth and edgy twist to a classic spirit. Bad Boy Vodka will be exclusively sold and distributed through Premier Brands’ distribution channels, starting in California on July 27th.
As for the taste, it's fantastic. At least, that is what Jorge Olson—President and CEO of Premier Brands—had to say:
"The taste is incredible, the bottle is a work of art, and the brand is already recognizable. We have already had interest from brokers and accounts."
We will let unbiased vodka snobs go ahead and rate the spirit the moment it's released in California July 27.
You will have to make due with lesser swill until the end of the month when you can finally have whatever Rodman is having. Hopefully, this doesn't cause you to change your hair color or bust out the wedding dress for your "bad boy" bender.
This is just the latest odd turn for an already peculiar public figure. Back in March, Rodman headed into North Korea to chill out with Kim Jong-un and then recently proclaimed he deserved a Nobel Peace Prize.
In all fairness, the fact that he is launching vodka in his image is the safest, most obvious venture of his colorful career.
After a year that made little sense, most of us were feeling a tad woozy anyway. We might as well submit to the madness and enjoy a toast.
Hit me up on Twitter: Follow @gabezal