In essence, the Spurs fan base just grew tenfold.
One of the NBA's most intense fan bases is that of the "Heat haters." The Heat haters tend to get particularly active during the postseason as they desperately root for some team, any team, to knock the Heat out of the playoffs.
The Heat haters almost got their wish when the Indiana Pacers pushed them to the brink. However, the Heat somehow made it look like the series was never in question at all in Game 7 of the Eastern Conference Finals.
Heat haters generally have a few things in common. The main reason is that the Heat have somehow wronged them. From there it breaks down into a variety of reasons. Some are still mad about LeBron James, Dwyane Wade, and Chris Bosh deciding to become the Big 3. Others are mad at more recent events, like the Heat eliminating their favorite team from the playoffs. For example, Pacers fans will likely give a strong showing of their Heat hatred during the Finals.
As a Heat fan, Heat haters personally annoy me. They don't annoy me simply because they hate the Heat. They annoy me because they hate the Heat for all the wrong reasons and mostly do it in an uneducated fashion. Here are some do's and dont's for hating on the Heat against the Spurs.