New Orleans Pelicans Unveil Official Team Logo

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New Orleans Pelicans Unveil Official Team Logo
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It’s official. The New Orleans Hornets will be known as the New Orleans Pelicans at the beginning of the 2013-14 NBA season.

The team made the announcement via late on Thursday afternoon.

New owner Tom Benson and the organization held a press conference on Thursday to publicly unveil the new logo and uniforms.

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As you can see, the team has ditched its old color scheme in favor of a new one that includes a primary emphasis on blue, a secondary on gold, and red as a tertiary.

While some may not like the idea of a pelican representing the franchise, it has origins as the state bird and in the official Louisiana nickname, the “Pelican State.”

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The team put out a fact sheet to explain their choice, which you can view here.

It’s a welcome change to a team that is on the up-and-up—one that finally has a mascot that makes sense for the area and that fans can call their own.

This club is finally on the verge of turning its fortunes around, after a season in the NBA basement following the controversial trade that sent Chris Paul to the Clippers.

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The team bottomed out, but it encountered some good luck when the lottery gods awarded New Orleans the No. 1 pick in the 2012 draft—which turned out to be stud big man Anthony Davis.

With the star rookie blossoming, plus talented swingman Eric Gordon and a plethora of great role players—such as Ryan Anderson and Robin Lopez—beginning to gel, the future is looking extremely bright down in the Big Easy.

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Hopefully, this nickname change will rejuvenate this once-proud franchise and give the players yet another reason to fight hard to make a playoff run next season.

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