If you have Twitter and Instagram (and if you don't by now, why the heck not?), you need to be following Drew Gooden, Stephen Curry and Royce White. As well as a few other especially "social" NBA players.
Why? Well, for very, very different reasons.
If you follow Gooden, you could win some free tickets to a game just for betraying your favorite team.
If you follow Curry, he might come to your house and you could beat him at ping-pong.
And if you follow White, you could have him berate you over a viewpoint if you happen to be a well-respected NBA writer.
In the following slides, I've ranked the top eight breakout stars of new media—mainly on Twitter with a sprinkling of Instagram.
Some clout is rewarded for being bitterly interactive and reactive. More points are given for being amusing. And the highest scores go to those who actually give out free tickets and memorabilia to their "tweeps," the holy grail of new media.