We're less than 10 games into the 2012-13 NBA season, but some teams might as well start playing for the future right now.
Coaches are still favoring veterans who aren't part of the long-term plans of their respective organizations, leaving many promising rookies around the league riding the bench way more than they should be.
If you have nothing to play for, the best course of action is to put all your effort into developing your young guys as quickly and effectively as possible. And if that means winning 20 games instead of 25, then so be it.
What difference does it make? In fact, you get a better shot at landing another top pick in next year's draft.
That being said, let's take a look at 10 rookies who need to start getting more burn immediately.