Nike's Jordan brand just got a whole lot slam dunkier, as Blake Griffin has joined the infamous Jumpman ranks.
Ken Berger of CBSSports.com reports that the Clippers star is heading to the big time when it comes to sneaker endorsements, joining a bevy of basketball talents:
Griffin joins teammate Chris Paul in the Jordan Brand stable, which also includes such NBA stars as Carmelo Anthony, Ray Allen and Joe Johnson. Earlier this month, Nike announced that it had signed Oklahoma City point guard Russell Westbrook to the Jordan Brand.
As the report notes, this is turning out to be quite the year for the king of posterizing dunks and the prince of missed free throws, Griffin.
The 23-year-old joined other 2009 first-round picks in signing a contract extension with his respective team, a potential $95 million over five years.
Dime Magazine has more on the developing story, including a shot of some sweet sneakers Griffin wore in Wednesday nights opener against the Memphis Grizzlies.
The big man wore a pair of hot blue Jordan Super.Fly PEs, and even managed to get in a scuffle with the Grizzlies' Zach Randolph while wearing them.
Judging by this moment when the two went to the ground, you could call them wrestling shoes.
The start of his tenure with Jordan didn't get off to the best start. While the Clippers took down the Grizzlies at home, 101-92, Griffin only chipped in 11 points and nine rebounds.
You can bet those numbers will be higher on most nights.
The Nike Jordan brand now has one of the most electric personalities and talents in the game. If you think Jumpman, you think high-flying greatness.
Griffin most certainly fits the bill.