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It couldn't be anyone else, could it?
Jeremy Lin had the whole world talking about his actions with a basketball. I had people who've never taken an interest in basketball come up to me and talk to me about this kid Jeremy Lin from New York.
Coming to New York on the back of cuts from two separate teams, Lin was days from being cut from the Knicks before injury forced the team to keep him—and start him.
Lin announced himself to the world by helping the Knicks beat Deron Williams' Nets, the Dallas Mavericks and Utah Jazz in short order. At that stage, the basketball world knew of Lin—and Linsanity was born.
Then came the Sunday afternoon national-TV game against the Los Angeles Lakers at Madison Square Garden.
Lin went for 38 points in a famous Knicks' victory.
Suddenly, "Linsanity" was everywhere. The whole world knew who the young point guard was and what he was doing in NBA in the span of a few short weeks.
The icing on the cake, for me, was his game in Toronto against the Raptors. With the game tied with eight seconds left, Lin waved off his teammates in favor of an isolation play. He raised up and splashed home a walk-off game-winning three-pointer. Despite the game being in Toronto, the arena erupted—and so did Twitter.
Next to the dictionary definition of "phenomenon" there should be a freeze-frame of that shot.