Every individual has a brand whether they like it or not. If you are a person who is chronically late for meetings or fails to show up to meetings, you are branded as not dependable.
We all have a reputation. Athletes rival world leaders when it comes to the creation and protection of their brand.
The following slides take a look at the Michael Jordan brand, by looking back at 1991 commercials.
I examine through commercials, how marketers took the Michael Jordan brand from the young upstart to marketing domination and how that spilled over on the basketball court.