Chicago Bulls: Looking Back at the Michael Jordan Brand

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Chicago Bulls: Looking Back at the Michael Jordan Brand

 Every individual has a brand whether they like it or not. If you are a person who is chronically late for meetings or fails to show up to meetings, you are branded as not dependable.

We all have a reputation. Athletes rival world leaders when it comes to the creation and protection of their brand.

The following slides take a look at the Michael Jordan brand, by looking back at 1991 commercials.

I examine through commercials, how marketers took the Michael Jordan brand from the young upstart to marketing domination and how that spilled over on the basketball court. 

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