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LeBron went into the off season as the darling of the NBA; however, the method in which he decided to announce his move drew the ire of basketball fans everywhere—well, except Miami.
The TV ego-drama episode in which he left Cleveland, sadly, showed more insight into the character of James then most knew or wanted to.
The show was akin to a spouse not only cheating on their partner, but then making sure that their spouse not only walked in to catch them in the act, but also recorded it to share their embarrassment with all.
He followed this up with a horribly planed Nike ad, and has repeatedly stuck his foot in his mouth throughout the season.
James is more than just his on-court abilities, he is a brand.
His all important Q rating plummeted following his move. He was once one of the most well liked athletes in the country, but has since dropped to the top six disliked athletes. This country is one that is willing to forgive, and many thought his numbers would bounce back quickly. However, the rise has been slow and far behind schedule.
His low Q rating last summer was 14, he has now crept up to 17, but that is not a positive rating. If that rating doesn’t increase by the time his off-court contracts are up (Nike, McDonald’s, etc), then those companies will be hard pressed to invest the millions that they have in him.
As of now, he has severely lost in this category. Only time will tell if, and how much, he will rebound.
What many people miss is what James admitted by making this move. While there is no doubting the amazing abilities that he possesses, there have been questions about his ability to lead a team, and if he has that killer instinct needed to be a champ.
By making the move to a team with an established star in Dwayne Wade, James admitted that he needs someone to be the 1A player so that he can be the 1B player.
Much like Michael Jordan had Scottie Pippen, now Wade will have a more talented version of that in James.
Despite the selfish method in which he moved, his admission of this deficiency is quite surprising for a player of his caliber, and should be complimented.
He was not going to win a title in Cleveland, regardless of who they brought in, so moving was the only way to accomplish his goal of winning a title.
It is hard to imagine this team not being able to win at least one championship with the players that they have assembled. However, if they fail to win it all, then the move—and the damage to his popularity—will have all been for nothing.