It's known as a fake foul, a hardwood production, the lazy man's charge or taking a fall.
But it's more infamously known as a Flop.
By definition, it is the act of deceiving NBA referees by feigning contact which would warrant an offensive or defensive foul call.
Most of the NBA's players won't do it, nor could they do it effectively, and though the purists' viewpoint says it dishonors the game, most players want to do it and here's why:
In the cut-throat competition of basketball's elite class, players will step on toes, throw elbows and talk serious trash to get the physical and psychological edge during on-court battles.
In this sense the game is a war, and nothing comes closer to the rules and basis of war then the deceptive practices mentioned in the previous sentence, but what is above all these?
Like it or not, it is flopping, which has evolved into a particular NBA art form, and those who do it best rarely get called the opposite way; certainly not when their minds are intent on drawing a foul from an opponent who already has five and a fiery temperament.
As with all art forms, there are lines drawn between the brilliant, the mundane, the humorous, the shabby attempt and the nonsensical garbage.
This list, which contains NBA superstars, sixth men and journeymen alike, is a cross-section of this infuriating and game-changing play which shows us equally the childishness of games and the extreme nature of winning.