March Madness: 5 Reasons It Gets Better Ratings Than the NBA Playoffs

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March Madness: 5 Reasons It Gets Better Ratings Than the NBA Playoffs
Marc Serota/Getty Images

When March Madness comes around, the entire country fills out a bracket. Productivity in businesses across the country collectively decreases. It is a communal event, shared between sports fans and non-sports fans alike.

When the NBA playoffs roll around, the nation yawns. The NBA is exciting to its fans, but a very specific group of people tunes in to watch the playoffs. It does not have the broad appeal of the NCAA tournament.

Why is college basketball more popular?

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