Have you heard the news? Former Auburn quarterback and Heisman Trophy winner Cam Newton has just inked an endorsement deal with Under Armour, and the reports are that it is the largest such deal ever given to an incoming NFL rookie.
While there are no doubt plenty of people who will be quick to scoff at the notion of a guy who hasn't even been drafted yet being worth millions of dollars, you can't argue that this is Newton's fault. Shoot, if somebody offered you an endorsement deal, what would you do?
However, this is not to say that the folks at Under Armour have made themselves a slam-dunk investment.
After all, Newton has yet to throw a pass, and whether he is going to be a great NFL quarterback remains to be seen.
In other words, if you were to ask us, Under Armour acted too soon. And that got us to thinking...
With that little tease in mind, here are the 10 most premature endorsements of all time.